From coding and video-editing expertise to editing all your business correspondence, AI can help SMEs save time and money.

By Zilla Efrat

When it comes to artificial intelligence (AI), you may have heard about Chat GPT, a chatbot that can process our language and generate a response. But Chat GPT is just the tip of the iceberg when it comes to technology that can help you better run your business.
A host of platforms or apps exist that will help to save you time and money by automating repetitive tasks, analysing data, identifying new opportunities and providing data for better decision-making. Some are even available for free.
Here’s a look at six that are sure to help your business punch above its weight.

1. Durable

Forget about coding your website. Durable enables you to generate and customise a website with copy, images and a contact form in under a minute. It comes with simple editing tools, multiple pages, access to stock images and a free custom domain. It also comes with search engine optimisation, analytic tools, and website security and helps you with copywriting.
Durable also allows you to automate your marketing efforts and generate ads, social media posts, and sales emails in seconds. Plus, its AI Assistant can also answer customers’ questions.
Durable has a starter plan ($12 per month) and a business plan ($20 per month).

2. Microsoft Designer (free)

This web-based design tool allows you to create professional-looking designs, graphics, illustrations and any other visuals without any design experience.
Users can craft custom invitations, digital postcards, logos, social media posts and website banners by simply entering a text description of the image they want to see. The technology then provides one-of-a-kind images with accompanying text and visuals and design and caption suggestions.
Microsoft Designer is contained in Microsoft 365. You can click on it in the Microsoft Edge sidebar to access it.

3. Clipchamp (free)

This video editor comes with all the features required to create great videos without requiring any editing experience. You can edit videos of all sizes directly in your browser and add special effects, text, transitions, music and more. It also allows you to record your screen and webcam securely and has advanced features such as green screen editing, overlays and AI voiceovers.
Plus, Clipchamp has a library of music as well as video templates made by professionals, tailored for different industries. It’s built into Windows 11 and can be installed from the Microsoft Store.

4. Grammarly (free)

No one wants to send out emails, business proposals or marketing material that have typos or grammatical mistakes. This proofreading checker will pick up your mistakes and help you brush up your writing skills.
It proofreads as you work, highlighting your misspellings, improper punctuation and formatting inconsistencies. It also identifies repetitive words and phrases, spacing problems and basic style issues.

5. Copy AI (free)

This AI writing tool uses machine learning to generate various types of content. It will help you write higher-converting social posts as well as more engaging emails, website copy, blogs and adverts that are always on brand. You just upload content examples that fit the brand voice you want and Copy.ai will analyse these.
Copy AI also allows you to store and easily reference all your company’s information to improve your AI-generated content quality. This helps you avoid repetitive tasks as you can call up the saved information you want to include in your prompt. Plus, the technology includes enterprise-level security to protect your company’s data.

6. Otter.ai (free)

This automatic transcription app can record business meetings, interviews, webinars and virtual meetings and turn what’s said into text in real time. It automatically captures slides, generates summaries and after some training, identifies speakers.
It punctuates, capitalises words and breaks paragraphs automatically and can generate word clouds and summary keywords. You can edit the text to correct any errors and organise conversations into personal folders.
Otter.ai also allows you to share meeting notes with teammates so that everyone is on the same page and to highlight the meeting’s key points to review later.

If you’d like to find out more about ways to improve your business, including fast funding options, contact us today. This article was originally published on ScotPac.com.au.